Una Gramática para el diseño social
Project Focus:
Editorial design and Art direction
Year:
2021
Location:
Duitama, Colombia
Una gramática para el diseño y la innovación social (A Grammar for Design and Social Innovation) is an academic publication that weaves reflections on inclusion, participation, and social transformation within the design field.
I assumed responsibility for the art direction and editorial design, shaping complex conceptual content into a visual structure that favors clarity, sensitivity, and contemplative reading. The design explores modular grids, clean typographic hierarchies, and the symbolic use of black and white to evoke openness, reflection, and social resonance.
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Each section invites readers to navigate ideas, emotions, and symbols at a thoughtful pace. The visual narrative integrates documentary portraits, highlighted quotes, and open compositions, accompanying readers through an ethical, inclusive, and critical journey. Rather than illustrating the text, the visual structure aims to create spaces for internal dialogue between concepts and personal sensibility.
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Una gramática para el diseño y la innovación social has been adopted as a reference material in programs focused on social design, innovation, and contemporary project thinking. The book circulates in academic and cultural environments, establishing itself as a critical tool that bridges theory, action, and sensitivity in social design processes.