Sound Seed
Project Focus:
Branding
Year:
2023
Location :
Bogotá DC
Sound Seed is a visual identity developed for a brand focused on immersive experiences that use sound as a tool for collective well-being and deep connection. Designed to adapt to corporate, social, and ceremonial settings, the brand merges sound technology (high-fidelity headphones, soundscapes, binaural beats) with a sensitive and ritualistic approach, creating atmospheres that invite introspection, rest, and shared presence.
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The visual proposal is rooted in the concept of the sound seed: a wave that unfolds over time and blossoms into an emotional experience. The symbol combines a harmonic curve, a leaf, and a seed-like circle—referencing sound, nature, and intention all at once. The color palette and typography support this narrative with organic sobriety, balance, and elegance.
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My role began with the creation of a name that could capture the sensory, natural, and transformative essence of the brand. I also designed the entire visual system—from the logo to its digital, print, and stage applications. The challenge was to translate a sensory concept into a coherent graphic language capable of resonating across diverse contexts: spiritual retreats, corporate events, and experiential weddings. The result is a subtle yet memorable identity that conveys depth without falling into the visual clichés of the wellness sector.