Freja
Project Focus:
Branding / Web Design
Year:
2020
Location :
Bogotá DC
Freja Home Made is a pastry brand that blends creativity, delicacy, and a touch of magic into every creation. With a feminine, playful, and handcrafted tone—balanced by a visually polished and professional approach—it celebrates the love of homemade baking as both a sensory and emotional experience. Under the motto “Love and magic in every bite”, it transforms the everyday into something special: desserts that are not only tasted, but that awaken memories, smiles, and shared moments.
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In this project, I developed the brand’s visual identity and website design, integrating illustration, color, typography, and composition into a cohesive and expressive graphic universe. The result is an aesthetic that blends softness with sophistication—designed to convey warmth without losing visual impact. The navigation, packaging, printed materials, and website were all conceived as extensions of the brand experience: inviting, immersive, and full of flavor.
Workshops
In our pastry workshops, you’ll have the chance to dive into the fascinating world of baking.
You’ll learn techniques to explore, innovate, and bring your own creations to life—with a unique personal touch.
We offer 4 workshops every month—
Don’t miss them! ✨
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