Ogonek
Project Focus:
Branding
Year:
2018
Location :
Colombia - Bulgaria
Ogonek, a Bulgarian drum & bass and neurofunk DJ and producer, needed a strong and versatile visual identity to represent him within a scene marked by darkness, technology, and raw energy. His name—“Ogonek,” meaning “flame” in Russian—was the conceptual starting point for designing a logo that embodied that inner fire through a mystical, digital, and ancestral aesthetic.
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The graphic core of the project is a calligraphic ambigram that functions as a fractal symbol: it has no single reading direction, evoking the cyclical, the enigmatic, and the astral. The typographic structure references ancestral scripts reinterpreted through an alien lens, while glitch effects, visual distortion, and a palette of electric greens introduce a digital and cyberpunk language. The logo serves both as a personal brand and as a visual seal for his releases, live sets, and presence on platforms like Spotify and YouTube.
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Since 2018, this identity has accompanied Ogonek across multiple releases and festivals, consolidating his visual presence and offering a brand that is coherent, distinctive, and adaptable. Its sustained use and adoption demonstrate the symbolic and communicative power of design within the international electronic music scene.