e-Danser
Project Focus:
Branding
Year:
2019
Location :
Bogotá DC
E Danser is a visual identity created for a personal brand turned dance academy, founded by Erick Henriquez—an instructor passionate about movement, expression, and the vitality of the body in motion. Designed primarily for a children’s audience, the proposal centers on the symbol of the rightward spin, understood as a gesture of momentum, growth, and fluidity—concepts that flow through both the body and the learning process.
The logo combines dynamic shapes with a playful, energetic aesthetic, reinforced by an experimental typeface inspired by the gestural strokes of bodily movement. Its vibrant color palette and the tagline—“Essence that discovers music within you”—position the brand as a space for emotional exploration, sensory play, and creative growth through the body.
My role included designing the full visual identity and developing a symbolic concept that connects the physical, the spiritual, and the expressive. The brand conveys energy, but also sensitivity—a space where dance becomes an inner language.