Colección Montés
Project Focus:
Digital Experience Design · Art Direction · UX/UI Design · Web Development
Year:
2025
Location :
Bogotá DC
Colección Montés is a network of sustainable accommodations that promotes regenerative tourism across Colombia. The project emerged as part of the brand's digital evolution, aiming to create an online experience capable of communicating a more conscious way of traveling—one that encourages meaningful connections with nature, local culture, and the surrounding territory.
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Rather than simply designing a website, the challenge was to translate the brand's philosophy into a cohesive digital experience. At Engrama, I led the Digital Experience Design process, developing the art direction, visual system, information architecture, UX/UI design, and full website implementation in WordPress using Bricks Builder.
Inspired by the Explorer and Sage archetypes, the visual direction combines immersive photography, an earthy color palette, refined typography, and generous whitespace to create a calm, editorial aesthetic. Every visual element was designed to reinforce the feeling of slowing down, exploring intentionally, and reconnecting with nature—extending the brand's identity into the digital environment. From a UX perspective, the platform was structured to help users intuitively discover destinations, accommodations, and experiences while maintaining a seamless navigation flow. Information hierarchy, content organization, and strategic calls to action were carefully designed to support exploration without disrupting the site's editorial character, encouraging users to move naturally from inspiration to booking.
The project was developed through three main phases:
Art Direction & Visual System
Creation of the overall digital look and feel, including photography direction, color palette, typography, and interface principles that established a consistent and recognizable digital identity.
UX/UI Design & Information Architecture
Definition of the site's structure, user journeys, content hierarchy, and high-fidelity interface design, prioritizing clarity, accessibility, and an intuitive browsing experience.
Development, Optimization & Conversion
Full website development in WordPress using Bricks Builder, optimized for desktop, tablet, and mobile devices. The implementation included reusable components, multilingual support for international visitors, functional inquiry forms, a direct WhatsApp communication channel to reduce friction during reservation requests, and a comprehensive quality assurance process prior to launch.
The result is a modern, scalable, and fully responsive platform that transforms Colección Montés' identity into an immersive digital experience. More than showcasing destinations, the website invites users to embrace a slower, more conscious way of traveling, where design, storytelling, and usability work together to strengthen the connection between hospitality, nature, and regenerative tourism.